Just been reading Kenneth Davidson “Other projects will pay for Rudd’s hare-brained scheme” in The Age today. I think he is just plain wrong in his assertion that “the high-speed broadband network should be built incrementally”. Using his arguments the gas and electricity companies wouldn’t install pipes and wires to my house until I discovered I needed to have a shower or turn on a light.

He misses the point entirely. Innovation over the centuries has been driven by bands of individuals coming across a service or infrastructure and creating new and exciting purposes and products.

Staying in the technology sector for a moment, both the Apple iPhone Apps Store and Facebook Applications systems were infrastructure ideas created by the companies without a complete vision of what would result. But they were visionary enough to comprehend that by constructing a framework that enabled developers across a broad range of competencies and resource availability to create new software, they could stimulate a world of innovation. And that’s exactly what has happened. Both companies now have available tens of thousands of services and applications produced by third parties. Some of the programs are terrible. Others are striking in their innovation. All that was required was a faith in the inventiveness of their customers.

We started our internet company in our lounge room in 2000, back before broadband was even available to us. We sticky taped solutions together at almost no cost using what was available. Six years later we sold the company for several million dollars.

Our innovation today still emanates from our loungeroom – we have web servers in the family room cupboard. We constantly play with the available technologies to investigate how they can be alternatively utilised or reorganised to produce new products and services. Under Davidson’s regime we would not have access to the new infrastructure – not being a big company, or hospital or university.

I notice Davidson has left schools off his list of those privileged organizations who should receive preferential treatment. My eleven year old daughter, who runs online forums, writes on her blog and is constantly searching for new ways to use her internet connection and computer will be very disappointed. He’s ignoring one of the most innovative groups in our country – the kids who, by the time the NBN is finished in eight or nine years, will be moving into the workforce, starting businesses, and creating community and economic value.

History also shows us that major projects, particularly technology based,  rolled out incrementally are rarely completed. Progress slows, attention and resource is diverted, specifications and impetus and politics divert from the path.

Kevin Rudd’s vision on this is bold to be sure. Yes there are massive challenges. But the technology is proven. And put that technology in the hands of individuals and not restrict it to the privileged few, and the aggregate can only benefit Australia and the rest of the world.

Just putting the final touches to our new eBook, Niche Content Millionaire and sending drafts off to various friends for review.

Niche Content Millionaire will be released this month. But you can make sure you secure your copy by registering now.

It’s
a cool experience when you’re sitting in a lawyer’s office high up in a
down town office block and someone casually hands you a check for a
couple of million dollars. It’s even more cool strolling into the
nearest bank branch and depositing the check – then rushing out to the
ATM to check your account balance.

We’ve been involved
with niche online content as a business since 2000. In that time we’ve
launched commercially successful web sites in Australia, the USA and
the UK. Our sites have attracted tens of thousands of subscribers, and
many times that number of casual visitors. In late 2006 we sold the
largest of our businesses for more than $US1 million.

Our
book is not designed to be a text book, nor a biography, rather it’s a
distillation of our story, married with advice and ideas that we
believe assisted us along our journey to success. We learnt our lessons
the hard way. We hope that you will read the book, learn and then be in
a position to apply those lessons to your own online, or offline,
business venture.

http://www.NicheContentMillionaire.com

A client has asked that I compile some information about ASP coding conventions and standards to pass to their coding team to ensure maintenance of standards.

I've compiled this list (PDF)
. Maybe a bit filtered to suit the specific project, but interested in feedback.

People who know me, or who browse my blog and various writings, will know I'm not one for hawking products. But finished reading an eBook by fellow Australian Glenn Murray called 'SEO Secrets' and am making an exception. People who know me may have also heard me on my SEO (Search Engine Optimisation) soapbox.

I tend to lean towards the notion that paid SEO is the dark arts. I've worked with a bunch of clients who have paid companies for SEO work, and none of it has impressed me. I had one client last year forking out $400 a month, and the firm had basically broken every rule in the Google book – hidden links on the home page (reams of them); white text links; using a flash page to hide SEO text – you name it. On my advice they dropped the SEO firm, and we built a whole new site, using tried and true conventions, and hey presto, they rank as well or better for their keywords. And save $400 a month.

I fell over Glenn's book when looking for something completely unrelated, I was hunting around for good examples of an eBook being sold online in preparation for Fiona and I releasing our book (more on this in a week or two I hope). I liked his site, I liked he was Australian, I liked the fact that he really must be a copywriter because his sales pitch is the complete antithesis of the hyped up high pressure rubbish you so often see by the con merchants flogging their tired old paid information booklets.

So I did what I almost never do, and bought the book. And am glad I did. The majority of the content is not a major revelation to me, because I've been building sites for a long time, and generally feel I'm across the big issues with regard to coding and optimising content on a site. We kinda did this all before at our previous www.artshub.com.au business – with literally hundreds of thousands of pieces of content on the site network it became second nature.

But Glenn's book is a clear, well written, concise confirmation of my prior knowledge, plus throws in a few nuggets of 'oh of course' information that I know will prove useful in the future. And all nicely organised in a format I can easily dip into as required.

If unlike me you are not across the SEO issues, but you have a web site, and you want to know what all the SEO fuss is, then I reckon this is a good purchase.

Glenn concludes his book with:

"Search Engine Optimization is not a black art; it’s a science. There are defined rules and proven methodologies."

OK, I'm going to hold to my assertion that it's still the dark arts. There are so many variations, permutations and circumstances that, when teamed with the fact you are dealing with unknown Google algorithms, there is no guarantee. But Glenn has done a good job of laying the known facts on the table, and offering a clear path through the maze.

You can buy Glenn's book from his web site by clicking this link. And yes, I'll be upfront and say I've signed up to his Affiliate Program and yes I get a commission.

I woke up this morning and realised that the Black Saturday bushfire tragedy marked more than just a terrible loss of life and property. So I sent off a twit , but now realise there is more to say.

In Australia there is a saying ‘she’ll be right mate’. It’s a kind of colloquial way of expressing a confidence in the future. If a friend is feeling down, we’ll console them with a ‘she’ll be right’ assurance, and buy them another beer.

Despite a year of ever-increasing doom and gloom news about the economy, the people on the street seemed not to be taking it personally. Whilst others were losing their jobs, unless you had a direct connection, the idea of recession seemed remote. We also forget how many people don’t even read a newspaper or watch the news, we employ several Generation Ys in our coffee shop, and it’s remarkable how little they consume of traditional media. Of course they are all Facebookers, or MySpacers, which is fabulous and lovely, but not a great way of finding out the world is descending into chaos brought on by a bunch of greedy financiers and an incompetent government regulatory framework.

On Black Saturday more than 200 Victorian’s lost their lives in bushfires. 7,000 or more were left homeless. And this wasn’t thousands of miles away, it’s happened in our backyard, only an hour or two’s drive from Melbourne. Over the past few weeks everyone has now realised they have a connection to the disaster, some incredibly painful links – they’ve lost a friend or relative; others more tenuous – we recently met a woman whose sister was married in front of a blazing reception centre, they took the wedding photos, then ran for their lives. Some prominent people died. Brian Naylor, the news anchor for decades on television was killed along with his wife. Several entertainers and other notable people also died.

My realisation this morning is that in the past few weeks ‘she’ll be right’ isn’t cutting the mustard. The world is in chaos. It’s finally hit home to individuals that they are going to be affected. And they are withdrawing, hibernating til the storm passes.

We had one of our best trading days ever at our coffeeshop on Black Saturday, despite the incredible heat. We closed at 4pm, so it was too early for any of the terrible news to filter through. All we knew was that it was a searingly hot day, and that some bushfires had been started. But since that day takings are down 30%, without exception, day after day. Many of our regulars are not showing their faces, we’re being kept open by the backpackers coming in for the free Wi Fi.

People have woken up from their comfortable, consumer, credit driven slumber.

It’s why we’re taking radical action in our lives, and starting to move assets into cash. You can’t mess around at the edges on this stuff, to survive you have to change your context, change your interpretation of the world.

We had several business projects on the board this year. We’ve completely changed our attitudes to them, we’re bringing forward our internet, IP based projects, that require little up front investment; and putting on hold projects that require significant investment in cash or assets. We’re getting rid of every single piece of debt within the next couple of months, right down to the credit cards. We’re off loading any bits and pieces of shareholdings, left-over company assets.

It’s time to live on your wits. To dig into your personal intellectual assets, to build a safety net of non-devaluing assets, like cash and personal ability, and protect yourself and your family.