Web logs, or blogs, are being described
as one of the biggest threats facing mainstream news organisations. An
alternative media universe has formed around these online diaries,
numbering in the thousands, some of which attract many readers.
Yes, but Channel 9, 7 et al probably won’t get the point for years
to come. Channel 7’s idea of a blog is putting a video camera in a
shopping centre and inviting story ideas and feedback. Yet in the USA
bloggers were responsible for Dan Rather, the leading news anchor,
resigning.