Sensis (the mob who own Yellow Pages, White Pages and Trading Post) are about to lunch a new ‘know it all’ service, with the phone number 1234. A pretty brave move, seeing as Vodaphone has had the 123 service for a long time. And if a Vodaphone person dials 1234, they’ll get the opposition – 123. Here’s a cute article about some of the people behind the scenes answering the zillion and one inane questions we come up with each day.