Google is busy firing lawyer letters off at the owner of a new web site www.booble.com. Have a look and you’ll quickly realise why the Googlemeisters are unhappy. Booble is an adult search engine – designed as a parody of Google. Except Google doesn’t agree it’s a parody and is claiming all manner of trade mark breaches.

Suffice it to say, all the resulting press coverage has led to a massive surge of traffic to Booble – no doubt all part of the plan.