A great article from BusinessWeek Online looking at the enthusiam of political campaigns for the internet, for everything from fundraising to organising rallies.
“In three weeks in February, a Washington political consultant named John Aravosis gathered 20,000 supporters and raised more than $23,000 for a campaign against the proposed Constitutional amendment against same-sex marriage. “You have to decide how to use the Internet to drive [the] candidate [you’re targeting] crazy,” he says.”
Presidential Candidate Howard Dean set the trend, with a very successful online strategy which raised millions. And now John Kerry, another prominent candidate is aping the approach, at one stage raising $US1 million a day.