BT, a major broadband ISP in the UK, has 2 million broadband customers, and is gunning for 5 million. And they’re saying content is going to be a key to achieving the goal. WHich makes sense, the whole point of broadband is being able to experience content – in all its multimedia forms – faster and better. BT’s initiative is interesting:

“The group plans to take on the pay-TV industry with a new service enabling everyone from broadcasters to local interest groups to supply broadband users with shows and films of DVD-like quality. It has developed a complete digital rights management suite that will allow video to be distributed for a fee, and will announce a number of content partners early next month. “