Nice story from London about an online art sales web site, which weathered the dot com boom and bust, and which now employs several people, is selling 25 pictures a month, and is about to hold it’s first offline art prize and exhibition.

“The site works because it gives artists who struggle outside the gallery system an opportunity to sell their work. More than 1000 pieces were entered for The Art of Love, for example. The site also provides an outlet for buyers, who may live far from art galleries or not have the time to peruse. The site offers a full refund if you don’t like the art you’ve ordered. Returns are less than 1%. “