Non-Profits in Profit Online

Two transaction processing companies say between them they handled nearly $US100 million of donations made online to not for profit organisations. The article in Wired makes the point:

“the fastest-growing segment of Internet users is the 55-and-older crowd, a group that traditionally donates the most.”

The CEO of one of the beneficiaries is emphatic:

“To not have a Web presence in today’s world is ridiculous. Our website has helped us reach 57,000 new donors over the past two or three years. We had no idea who these people were until then.”

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