I like this from CED Magazine, it sums up the attitude I think we have with the subscription publications I’m involved with:

“the interactive future needs three important legs: compelling content that the consumer is excited about; an efficient marketing and distribution system to make consumers aware of their options; and an underlying platform that delivers on the promise. And all of these need to come together at a price point that rewards the participants for their contributions, and that the consumer is willing to pay.”